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In book: Web 2.0 in Travel, Tourism and Hospitality: Theory, Practice and Cases. Reports that findings herein are based on both theoretical and empirical research and that service marketing theory is the result of an ongoing research project, begun in 1976. A website … What pages do you currently have on the site? Refreshing Marketing Ideas To Boost Website Traffic, The List Of Best Photo Editing Mobile Apps For Android & iOS In 2020, How To Know Who Viewed Your Facebook Profile? Browse the list of issues and latest articles from Journal of Marketing Theory and Practice. B2B Segmentation. . Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc. It tells your audience what to do next or what step they need to take. View portfolios and previous work. This session is dedicated to a series of essays, articles and tutorials on the topic of understanding the theory behind great website designs. 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