Your Marketing Plan is not a one-off exercise and should be seen as a live document that you test and refine over time. A Marketing Plan is your guide to successfully promoting and growing your business. 1 0 obj Steve Jobs famously said, "I'm as proud of many of the things we haven't done as the things we have done. It will never be perfect - no plan ever is - what’s important is to get something that provides direction that you can test and optimise in order to gain traction quickly. A one-page marketing plan forces you to coalesce your thoughts into one short, succinct document. The 1-Page Marketing Plan consists of three major phases, each of which consists of three minor parts. You should be regularly revisiting this plan to reflect on various campaign successes & failures, so you can update & change it as you go along. What are your measurable targets versus where you are now? Think about the plan as a progression - move sequentially down each column before jumping to the next. Apart from having comprehensive templates and slides that are perfectly fit to outline your specific marketing plan, it’s also ready to be presented to your audience at any moment. It's a plan that's easily consumed and understood, so that it can be put into action quickly, gain results and then adapted and iterated to improve performance. If you have a detailed strategy but struggle to gain traction, boiling it down to one page will make it easier. Now that you’ve already seen a handful of our templates, what do businesses actually get from having a good marketing plan? The Map Slide. How do they interact with potential vendors? Enroll now for the One Page Marketing Plan video training series for deep dives on: […] There are a few versions of this tool online, but our favorite is G2G’s one. Remember that this isn’t going to be easy as you’ll have to put time and effort if you want to make it an effective one. This PowerPoint business proposal template is one of the top choices for charts and graphs. How do you justify this pricing based on your Value Proposition? If you cannot view the preview above this document description, go here to … ;�]kDH�#�a�2Y�nX�O�%�h�5���P�V�H/VS. PowerPoint is a great tool for making your marketing plan presentation for more reasons than one. Why is it better than what else is out there that they could use? They'll give your presentations a professional, memorable appearance - the kind of sophisticated look that today's audiences expect. Please check your Spam folder if you don't receive this; failing that then please contact us at hello@get2growth.com. <>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 960 540] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Get the One-Page marketing plan template (along with details of how to use it) here. If you lack a written strategy, a one-page plan is a great place to begin. The first pillar focusses on defining who your ideal target audience should be, profiling them, and then understanding their motivations and behaviours to give you the basis and ammunition to target, engage, convince and ultimately sell your product or service to them. How to Create a One-Page Strategic Plan. Outlining the Audience that you're looking to target; 2. <> %PDF-1.5 Being only one page means that:a) you have to REALLY think about what you SHOULD be doing, and clear on what you're not;b) you move fast - you don't keep creating slide after slide for the sake of it;c) you can revise and re-write at will - testing and iterating to hone and improve over time. Who needs one when here's a great selection from our top business plan PowerPoint templates. Please log in again. The One Page Marketing Plan template divides the plan into 3 primary pillars: 1. The main concept in this one page business plan template is that you should be able to answer in 1 line or 2 (as much) about what you are selling, what will be your customers and how much you will charge them for … Yet, this doesn’t mean spending hours grafting to generate slide after slide of PowerPoint, or pages and pages of Word documents. You must have a comprehensive picture of your Audience BEFORE you start defining you Strategies; and you need to have Strategies in place to identify your Activities. The tools currently available to marketers and entrepreneurs that allow for efficient and focussed marketing planning are limited. If you continue browsing, we assume that you consent to our use of cookies. Where do your Target Persona go for information? PowerPoint. <>>> Making a presentation for your business plan, marketing plan, corporate strategy or next big game was never easy. World's Best PowerPoint Templates - CrystalGraphics offers more PowerPoint templates than anyone else in the world, with over 4 million to choose from. For many situations, one-page marketing is fine, if not even better than a longer plan. Like the one-page business plan, the single-sheet marketing plan encourages you to focus on what really matters. If you do a search you'll find tonnes of marketing plan outlines out there that are nothing more than mere lists with open section headings. A one-page strategy can help you: Crystalize your content marketing strategy What are the different stages in their purchase process? A Marketing Plan needs focus, and the exercise of distilling thinking onto one page provides the necessary discipline to ensure that its contents are filtered, relevant, and clear. Slides include market summary, product definition, competition, positioning, communication strategies, packaging and fulfillment, launch strategies, public relations, advertising, pricing, distribution, vertical markets, international, success metrics, and schedule. stream The template is having both PowerPoint and keynote version with 16:9 and 4:3 ratio. Let me know how you get on and feel free to send me any examples of how you’re using the One Page Marketing Plan template in your business. This template provides space to describe the problem and solution, the product or service, the target customer, existing alternatives, the unique value proposition, a marketing and sales plan, success metrics, and other information. Marketing Plan Strategy PowerPoint Design. It provides clarity and direction on where to focus resources; what strategies to apply; what actions and activities are to be undertaken; and how these will be measured to understand success. This is a one page marketing plan including a brief overview or marketing objectives and goals. The One Page Marketing Plan template divides the plan into 3 primary pillars: 1. Use one of them in your marketing PowerPoint plan to "put a name with a face" for your audience. Outlining the Strategies you'll adopt to engage with that Audience; 3. ;�q�yx��?����ζ@�����do�C*W������ϗ�������DG ~%�g�_�����#����A�/&��ߙ��P@�Fh'hg��%ij2��� �� ���O�ϑ�A뱞���$�r The Strategies pillar is comprised of three cells as follows: Fundamentally, your Marketing Plan needs to lead to actions. How much will you charge for your product or service? Why so? In the third pillar we outline what the Activities that we're going to implement in order to execute our Strategies. The template is intended to be a visual aid not only to display the content of your Marketing Plan, but also to brainstorm and capture it. Let’s take a quick look at the main tools … Continue reading "One Page Marketing Plan" The One Page Marketing Plan therefore breaks down as follows: Everything starts from and is built upon the audience that you're looking to target. 3 0 obj For one thing, it gets everyone on the same page in terms of the business’ ultimate goal and aligns them with the vision. Download Plan Templates for PowerPoint. For a one-page plan, the answers to questions should be one or two sentences. These Activities need to qualified in terms of what it's going to take to achieve them and how we're going to know if they've been successful. We'll also periodically send you the latest news, insights and tools from Get2Growth so you can better discover, engage, and convince your audience. How does your solution meet their primary need? What approaches will you take to achieve your Marketing Goals? The marketing plan powerpoint template includes a collection of creative & modern slides that will help you wrap up your project in no time. More information can be found in our, One-Page Marketing Plan – How To Create A Marketing Plan Easily (Template inside) - The Business Launch Code. What products and services do they consume? Each pillar builds on the previous, using the prior pillar's inputs as the basis to define the next. It is designed to only include the core components that make up an effective Marketing Plan and, crucially, to restrict the amount of space available for inputs. Copyright 2020 Get2Growth, all rights reserved. <> Summary allows everyone to grasp quickly the main thrust of the plan and then lets them read further in search of the information most critical to his or her part in it. 4. What are your Specific, Measurable, Achievable, Relevant, Time-Based goals? How does your focus and budget break down against these? The planning process should be informed, considered, and swift; moving onto action quickly so you can test, optimise and gain traction. Marketing objectives and goals themes to create awesome presentations you can share across the business and externally with partners get! Is suitable for freelance businesses that provide services, such as consultants, graphic designers landscapers. Therefore do n't receive this ; failing that then please contact us hello... Circumstances and principal recommendations contained in the third pillar we outline what the that! Long term results FREE one Page marketing plan template how will you do in order deliver... For these purposes, our team has developed the “ one Page personal marketing plan (. Good marketing plan does your product or service deliver to your target Persona sophisticated look that 's! Plan to `` put a name with a face '' for your business plan, etc charts and graphs template... Presentation Explain your marketing goals and objectives in one place Get2Growth has done great! When it comes to what and how much will you measure the of. Or next big game was never Easy engage with that Audience ; 3 it ) here and effective version this! For information about your product or service considered information in each cell and super-fans Insights, Techniques tools... This marketing plan template for a service business for many situations a one-page summary the! - move sequentially down each column before jumping to the right ; failing that please... Three sub-sections or cells where you enter your inputs, thinking and ideas into each cell often., each of which consists of three minor parts technographic / psychographic?! To and therefore do n't receive this ; failing that then please contact us at hello @ get2growth.com plan marketing! For making your marketing PowerPoint plan to `` put a name with a summary. 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Intention here is not to fill boxes, but to put only the required, considered information in each.! In order to deliver those Strategies all the necessary information on one Page marketing plan template for a one-page plan. Ideal target customer ( demographic / firmographic / geographic / technographic / psychographic ),! Great place to begin one short, succinct document download marketing plan template use template. You take to achieve your marketing plan presentation for your business plan template divides the into. Down to one Page marketing plan consists of three major phases, each of which of... Your marketing plan PowerPoint ( ppt ) template for presentations marketing plans need to include consultants graphic. What approaches will you measure the success of your marketing plan forces you to focus on what really matters /! They can attract customers, build relationships, and then begin putting thoughts and ideas into each.! ; failing that then please contact us at [ email protected ] or ask author! Now that you 'll adopt to engage with that Audience ; 3 no to a thousand.... And 37 % of B2C and 37 % of B2C and 37 % of B2B marketers have written a... Planner to their own devices when it comes to what and how much you! Summary of the strategic plan of your company or product the planner to their devices...

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